Cherry's Yggdrasil Gaming to integration slots portfolio with William Hill

Cherry’s Yggdrasil Gaming to integrate its slots portfolio with William Hill

Cherry’s game development studio Yggdrasil Gaming has agreed a deal to integrate its slots portfolio with London-listed operator William Hill.

This direct integration will open up Yggdrasil’s full suite of top slot games which includes Joker Millions, Vikings Go Berzerk and Big Blox, as well as its Boost in-game promotional tools and social sharing tool Brag to William Hill.

Greame Powrie, William Hill’s Gaming Commercial Director had this to say of the news: “We have been hugely impressed by Yggdrasil’s commitment to innovation, and their collection of games is amongst the strongest in the casino sector,”.

Continuing he said “We have opted for a direct integration so we can take full advantage of the in-game promotional tools and offer our players the exceptional experience they have come to expect from William Hill.”

This deal is the fourth for Yggdrasil Gibraltar, since it was granted a Gibraltar licence back in June 2016.

Yggdrasil Gaming CEO Fredrik Elmqvist was equally thrilled with the deal: “William Hill is one of the most respected names in gaming, so it is obviously a huge thrill to add such a trusted and successful tier one operator to our ranks.

Since gaining our Gibraltar licence six months ago, we have secured several major operators, and working with the very best in the industry is driving us forward and keeping us at the very top of our game.”

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